The feeding and healthcare products group of Evenflo, Inc. faced a quite challenging market situation for one of its products in early 2003. Being in the very competitive field, any our attempt to improve the product interfered with our competitors’ patents. That is when we asked Mr. Greg Yezersky of NovuSource LLC (located in Farmington Hills, Michigan) to help us come up with new product ideas.
In one month, Mr. Yezersky delivered up to a dozen of new product concepts. Not only were they patentable, but also a number of them represented principal advancements of our technology state of the art. A combination of these concepts with our own ideas satisfied all the system requirements, was quickly engineered, tested and is in the production right now. We are confident that we will be able to significantly improve our market position after introduction of this improved product.
We would like to acknowledge that our cooperation with Mr. Greg Yezersky has been a success, and we highly recommend services of Mr. Greg Yezersky to any organization striving to improve its product line, market share and ability to compete through application of the General Theory of Innovation, which he has created.
Ken Yee
Director of Engineering, Feeding & Healthcare
THE CHRYSLER GROUP OF DAIMLERCHRYSLER CORP.
The course has introduced a very logical process for predicting the future of the market and customers’ requirements. It will change my framework for approaching, recognizing and solving issues. I would absolutely recommend it to others.
Joe Veltri, Director of Marketing
High level insightful thinking. Very helpful. Develops and allows a fundamentally new way of analyzing customer input. Extremely well done! I absolutely recommend the course to others.
Ron Zarowitz, Senior Manager, Product Planning
GTI is all embracing excellent method, which incorporates many separate methodologies in a very effective way. This was really great. Really enjoyed it! Highly recommend to anyone responsible for product strategy and planning.
Julie Zona, Product Strategy, Chrysler Brand
General Theory of Innovation presents an absolutely new way to better understand ways to improve our product offering. Good job! I recommend the course to anyone interested in satisfying the customer.
Mark Clemons, Senior Manager, Market Measurement Research
GTI-based course is very useful and absolutely thought provoking. The majority of concepts are highly original and interesting. I will start using it right away to evaluate the projects in my portfolio.
Mary Neaton, Portfolio Manager, Product and Feature Strategy
AMERICAN SPECIALTY CARS
General Theory of Innovation (GTI) provides interesting, deep and insightful perspective to more robust systems / product development and system oriented problem analysis and solution. It also supports “set-based” solution approach to product development.
Greg Exner, Director of Product Development
Great course! ASC will continue to utilize these processes with our leadership. The application of the learned material to our system and solving the problem that was crucial to satisfying the customer’s requirements is very useful. Thanks a lot!
Brad Garsko, Manager, Product Development
The course content was excellent and highly applicable! I will immediately utilize it. The content is so good that it is applicable to the set-based method for product development and will help ASC’s efforts for more effective product development process.
Richard Wroblewski, Director, Product Development
LIFEFITNESS, A DIVISION OF BRUNSWICK CORP.
We were very skeptical at first about the General Theory of Innovation methodology. Today we are true believers based on real successes. Learning GTI also provided LifeFitness with internal capabilities to tackle difficult technical problems. We are currently holding working sessions utilizing the methodologies on a monthly basis.
One of the major successes we had practicing GTI was finding an ideal solution for a wax nozzle-clogging problem that had plagued our high-end treadmills for years. Several solutions have been tried over the years, and none was successful due to cost or derivative problems associated with the solutions. By utilizing the learned concepts, we have developed the EverWax solution with almost zero implementation cost. As a result, we are in the process of applying for several patents.
Thank you very much for your services!
Ken Yee, Manager, Research Engineering
Here is a list of organizations that have benefited over the years from utilizing the power of the General Theory of Innovation for addressing the needs of different projects.
The Aerospace Corporation (the US Air Force)
AlliedSignal, Inc. (presently, Honeywell Inc.)
American Specialty Cars, Inc.
Black & Decker Corp.
The Boeing Company
DaimlerChrysler Corporation
Evenflo Company, Inc.
Ford Motor Company
General Motors Corporation
Johnson Controls, Inc.
Johnson & Johnson Inc.
LifeFitness, a Division of Brunswick Corp.
NASA
Pilot Industries (presently Martinrea Industries Inc.)
Rockwell International, Inc.
